Avesso
Cité Arquitetura

SHORTLIST PRODUCT DESIGN | Bathroom & Wellness Design

Project Description

The Avesso series features two exclusive tactile surfaces, Past and Present, that draw attention to the reverse side of the tiles, reinterpreting the unique geometry of ceramic cladding. This shift in perspective brings to light a modern ceramic design and a embossing that moves between an existentialist and retro aesthetic.
In a versatile 15×15 cm format, the series is available in five color variations, among which Urucum stands out — a reddish hue which evokes the original clay for ceramics and the Urucum Brazilian native seed. This choice reinforces the dialogue between culture, nature, and architecture.

Project Concept

Avesso is an invitation to reverse one’s gaze. The collection brings to light what is usually hidden: the back side of the tiles. With a design that highlights the original structural geometry of ceramic cladding, Avesso transforms what was once sidelined into the center, revealing unique textures and embossing that blend retro existentialism with contemporary aesthetics.
The Past and Present series are a poetic expression, a celebration of time’s layers and the beauty found in what is typically unseen. Through this collection, we pay tribute to the history of Brazilian ceramics, offering a handcrafted reinterpretation with deep sensory impact.

Image credits courtesy of Cité Arquitetura