Blooming Oak floor. A new era in the exclusive creation of custom covering and surface patterns.
giovanni barbieri

SHORTLIST PRODUCT DESIGN | Small Object Design

Project Description

This project introduces an unprecedented approach to tile and surface design: a patented modular system that eliminates pattern repetition using only a few standard models.

The innovation lies in its ability to generate visually complex, custom-looking installations without the need for custom manufacturing. It addresses the common challenge of balancing artistic uniqueness with production efficiency — offering architects and designers a scalable solution that combines aesthetic individuality, effortless installation, and cost control. This system redefines the way modular surfaces can be conceived and applied.

These oak tiles are 1st example

Project Concept

Giovanni Barbieri presents his revolutionary new wood flooring design with a floral soul. Parquet is reinvented with Blooming, the innovative floral pattern design created by Giovanni Barbieri.
A poetic encounter between the delicacy of a bouquet of flowers and the materiality of wood that renews the way of thinking about wooden surfaces.

Blooming expresses a new aesthetic and functional concept of parquet: 60 sinuous and distinct oak “petals,” available in single or 3 different shades, harmoniously come together in floors that become striking floral compositions, with a strong material expressiveness. Sophisticated “blooms” come to life with each laying, through shapes that are never the same but always well-coordinated, combining the brilliance of a creative and novel idea with ease of installation.

Industrially manufactured and cut, the individual wood elements are meticulously beveled and can be freely positioned to create a different, striking final look each time, thanks to a simple and intuitive laying system. Blooming thus revolutionizes the traditional concept of parquet, combining the luxury of the uniqueness of a custom-designed floor with the practicality and convenience of industrial production.